Tel: 01543 417123

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Outsourcing

“During a complete overhaul of the commercial management team, Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Gough Mandarin offers a full range of outsource services to complement and enhance your in-house team. 


Our projects cover a wide-range of briefs, from formulating strategy to implementing the marketing plan, managing the development of a new website to organising a product launch, writing a newsletter to developing a communications strategy. 


Underlying the success at Gough Mandarin is our focus on establishing a sound understanding of your business and market place, to identify and use our expertise in the most cost effective way. 


Using Gough Mandarin as your outside agency or interim manager has other significant benefits including:·       

  • Limiting central overhead costs·       
  • Adding to the internal skill base as and when needed·       
  • Offering an independent perspective·        
  • Allowing you to run several marketing projects at the same time·        
  • Enabling your business to adjust to particular stages in its evolution.


Discover how Gough Mandarin can help your organisation by emailing us for more information.  

 

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PR Surveys

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Journalists are constantly looking for interesting stories and material and PR surveys are a cost effective way of generating this material. 


Survey results can be used to gain media coverage, raising the profile of your company as well as positioning you as ‘experts’ in your field.


Our expertise in communications research means that we can help you to identify the media opportunities that will work for your organisation. 


We then design and undertake your PR survey to gather appropriate, interesting  - sometimes controversial - facts and figures to help you maximise publicity and media coverage.  It could be to show regional differences, or differences across age bands, or across industries, or across different countries.  The scope is tremendous!


Discover how Gough Mandarin can help your organisation by emailing us for more information.

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Marketing Reviews

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Like all functions in a business, marketing activities need to produce a return on investment.  

We will tailor your review to reflect your individual needs – from an evaluation of your overall marketing function’s effectiveness through to an analysis of your marketing communications from the view of your clients and potential customers. 

Using Gough Mandarin for your business analysis will reveal your true marketing strengths and weaknesses as well as identifying areas of opportunity.  

Discover how Gough Mandarin can help your organisation by emailing us for more information.

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Brand Research

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Do you know what your brand means to your customers and target markets? Our brand research will help you to discover how your brand is perceived and to ensure that the messages you want to communicate are the same as the messages being received and understood. In today’s competitive market, it is important to have a brand strategy, measure your brand values and map your brand’s real performance. That’s why Gough Mandarin helps you to answer the following questions:


    •    What is the essence of your brand?
    •    How is your brand identity seen by your customers and prospective clients?
    •    Does your brand mean different things to different people?
    •    How is your brand perceived overseas?
    •    Is your brand in good shape for the future?

We use both qualitative and quantitative techniques to effectively measure brand performance and identify ways of improving your brand’s positioning.   

Discover how Gough Mandarin can help your organisation by emailing us for more information.

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Opportunity Assessments

“During a complete overhaul of the commercial management team, Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

In our information hungry world, it is easy to miss market changes and opportunities through a lack of time or resources. However, keeping a close eye on market needs can help to drive product development and additional income streams by identifying what the customer is looking for and highlighting any new, emerging trends.

Gough Mandarin’s opportunity assessments help you to: 

    •    Identify how your market segment is changing?
    •    Recognise any threats or weaknesses?
    •    Discover emerging opportunities ?
    •    Determine the optimum routes to market

Discover how Gough Mandarin can help your organisation by emailing us for more information.

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Customer Insight

“During a complete overhaul of the commercial management team Gough Mandarin played a key role in kick-starting the marketing department ensuring that no time was lost for the duration of the recruitment and the first months of the new management. And the handover ensured that the new manager was up to speed on priorities in record time.”

– Ideal Standard International (Spanish office)

Do you exceed your customers' expectations or merely meet them? Worse still, do you fall short of expectations and disappoint them? 


In today’s society, we hear much about customer service and it continues to be the key differentiator between many companies. Some companies thrive on "going the extra mile", whilst some are just too complacent.  


Our approach is always to go the extra mile for our customers.  So, we provide you with the feedback you need, to identify what makes your customers - and prospective customers - tick, what are the key influences on customer loyalty and information on how you actually perform. 


You may be in the consumer or business-to-business arena, or both; our research can help you recognise the expectations of your existing and target market, give you a health-check on your actual customer service levels and identify how to nurture TRUE LOYALTY.  

Discover how we can help your organisation by emailing us for more information. 


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marketing

Market Specialisms

Gough Mandarin provide marketing services to companies when they need it. In particular we have specialisms in the Building Products, Tourism and Leisure, Retail and  Business to business sectors.

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Methods

We don't believe in the "one size fits all" approach.  Every project is different, every client is different, so we provide a range of research services, using a mix of research techniques, to suit customer requirements / time scales / budgets.

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Case Studies

Case Studies

We recently completed a number of projects that have helped businesses improve their marketing. Click below to find out more.

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