Tel: 01543 417123

Air Travel - Travel Agencies - Camping - Caravanning - Hotels - Conferencing - Health & Fitness ....

Tourism and Leisure

"They demonstrated a clear understanding of our business needs and in particular their ability to work within the partnership framework of British Airways and Birmingham International Airport"

- British Airways

"The segmentation exercise will be of immense value in targeting potential members and will influence our decisions in choice of advertising media, exhibition activities and direct marketing"

- The Camping & Caravanning Club

Over 15 years' experience in the leisure sector, particularly in the area of customer satisfaction monitoring.

Recent projects include:

  • Online customer satisfaction surveys
  • A 15-year programme of tracking customers' views for a major leisure organisation with over 200,000 members
  • Evaluating why consumers engage in outdoor activities
  • Measuring the contribution that camping / caravanning sites make to the local economy
  • Evaluating customer satisfaction for a major caravan manufacturer
  • Tracking visitor satisfaction for Leeds University‚Äôs conference facility
  • Identification of opportunities for new tourist attraction in Ireland
  • Ongoing monitoring of visitor satisfaction at one of Edinburgh's leading Conference and Meetings venues
  • Competitor mystery shopping in the conferences/meetings sector
  • Customer segmentation survey for a major leisure sector brand
  • Evaluating attitudes towards the brand amongst retailers, manufacturers and other influencers