Tel: 01543 417123

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Bathrooms - Kitchens - Special Needs - HVAC - Electrical - Paints - Thermostatic Controls - Lintels - Domestic Appliances ....

Building Products

"I felt that the report was first class, it was delivered on time and refreshingly it was presented without bull but with a confidence in the technical findings"

- Pegler Yorkshire Limited


“The information provided has been invaluable in enabling us to access market sectors of which we previously had little or no knowledge”

- Ideal Standard International

Our experience spans 20 years in this sector, undertaking dozens of projects, most recently in the following areas:

  • Evaluation of consumer attitudes towards digital showers
  • Review of what the bathroom industry has achieved so far in improving water efficiency and how it has impacted on the UK housing stock
  • Assessing attitudes towards own-brand amongst installers
  • Evaluation of the decision making process for both fittings and associated pipework in domestic installations
  • Assessment of opportunities in the showers market
  • Assessment of trends and opportunities in the domestic central heating market
  • Evaluating the perceived features and benefits of press fit fittings amongst building contractors
  • Assessment of bathing and showering needs of the less able / disabled in the home
  • Image and attitude survey for one of the major manufacturers of electrical accessories, amongst house builders, contractors, installers
  • Customer satisfaction monitoring for Europe's largest manufacturer of bathroom products
  • Assessment of opportunities in the leisure centres market for cubicles / changing rooms equipment
  • Evaluation of purchasing trends in the hotels market
  • Brand image survey for one of the major lintels manufacturers
  • Tracking perceptions of a major bathroom brand amongst retailers and merchants
  • Evaluating perceptions of linked brands in the plumbing products sector
  • Evaluating competitor products and prices in the plumbing and heating ancillaries market
  • Assessment of the TMV market
  • Brand evaluation in the house builder market
  • Assessment of the issues that influence the decision making process for commercial valves
  • Brand image survey for a major shower manufacturer

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Air Travel - Travel Agencies - Camping - Caravanning - Hotels - Conferencing - Health & Fitness ....

Tourism and Leisure

"They demonstrated a clear understanding of our business needs and in particular their ability to work within the partnership framework of British Airways and Birmingham International Airport"

- British Airways


"The segmentation exercise will be of immense value in targeting potential members and will influence our decisions in choice of advertising media, exhibition activities and direct marketing"

- The Camping & Caravanning Club

Over 15 years' experience in the leisure sector, particularly in the area of customer satisfaction monitoring.

Recent projects include:

  • Online customer satisfaction surveys
  • A 15-year programme of tracking customers' views for a major leisure organisation with over 200,000 members
  • Evaluating why consumers engage in outdoor activities
  • Measuring the contribution that camping / caravanning sites make to the local economy
  • Evaluating customer satisfaction for a major caravan manufacturer
  • Tracking visitor satisfaction for Leeds University’s conference facility
  • Identification of opportunities for new tourist attraction in Ireland
  • Ongoing monitoring of visitor satisfaction at one of Edinburgh's leading Conference and Meetings venues
  • Competitor mystery shopping in the conferences/meetings sector
  • Customer segmentation survey for a major leisure sector brand
  • Evaluating attitudes towards the brand amongst retailers, manufacturers and other influencers

 

 

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Business Consultancy - Contract Manufacturing - Distribution - Supply Chain Management  ....

Business to Business

"Through diligent research and listening carefully to the client, Gough Mandarin quickly tuned in to the complex contract electronics manufacturing (CEM) service sector".

- AWS Electronics


"Gough Mandarin continually strive to look for new opportunities and as a consequence we regard them as an extension of our own business"

- Automotive Advantage

Recent projects include:

  • Audit of CRM process 
  • Overview of measures taken to improve water efficiency in the UK
  • Business process and organisation review of Sales and Marketing departments for a specialist Supply Chain Management software producer
  • Strategy development for one of the fastest growing contract electronics manufacturers
  • Customer satisfaction measurement for a major IT brand
  • Marketing strategy development and implementation for automotive industry consultancy
  • Marketing communications programme for personal development consultancy
  • Strategy development for business improvement consultancy

 

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Building Societies - Builders Merchants - Decorators Merchants - Co-operative Societies ....

Retail

"Gough Mandarin has consistently delivered a quality service; it is delivered with total professionalism and gives us a clear insight into the best way to communicate with our customers"

- Midlands Co-op

 

"Our first year using Gough Mandarin has already highlighted ways in which we can not only improve product specifications, but more fundamentally how we can develop relations with our retailers"

-Haier Domestic Appliances

Recent projects include:

  • Website usability testing amongst consumers 
  • A survey to monitor customer opinions leading to the successful defence against a hostile takeover bid
  • Trade and consumer mystery shopping, for major builders and decorators merchants
  • Employee research to improve inter branch communication, for one of the Midlands' largest retailers, with over 300 outlets
  • Customer satisfaction monitoring for a multi branch building society
  • Evaluating advertising propositions for travel agency group
  • Evaluating market potential for Credit Unions
 

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Range of Services

However large or small your budget, we select the most appropriate mix of research techniques to help you gain the information you need.

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Methods

We don't believe in the "one size fits all" approach.  Every project is different, every client is different, so we provide a range of research services, using a mix of research techniques, to suit customer requirements / time scales / budgets.

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Case Studies

Case Studies

We recently completed a number of projects that have helped businesses improve their marketing. Click below to find out more.

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