Tel: 01543 417123

market multilinks

Top Headline

Bathrooms - Kitchens - Special Needs - HVAC - Electrical - Paints - Thermostatic Controls - Lintels - Domestic Appliances ....

Building Products

"I felt that the report was first class, it was delivered on time and refreshingly it was presented without bull but with a confidence in the technical findings"

- Pegler Yorkshire Limited

“The information provided has been invaluable in enabling us to access market sectors of which we previously had little or no knowledge”

- Ideal Standard International

Our experience spans 20 years in this sector, undertaking dozens of projects, most recently in the following areas:

  • Evaluation of consumer attitudes towards digital showers
  • Review of what the bathroom industry has achieved so far in improving water efficiency and how it has impacted on the UK housing stock
  • Assessing attitudes towards own-brand amongst installers
  • Evaluation of the decision making process for both fittings and associated pipework in domestic installations
  • Assessment of opportunities in the showers market
  • Assessment of trends and opportunities in the domestic central heating market
  • Evaluating the perceived features and benefits of press fit fittings amongst building contractors
  • Assessment of bathing and showering needs of the less able / disabled in the home
  • Image and attitude survey for one of the major manufacturers of electrical accessories, amongst house builders, contractors, installers
  • Customer satisfaction monitoring for Europe's largest manufacturer of bathroom products
  • Assessment of opportunities in the leisure centres market for cubicles / changing rooms equipment
  • Evaluation of purchasing trends in the hotels market
  • Brand image survey for one of the major lintels manufacturers
  • Tracking perceptions of a major bathroom brand amongst retailers and merchants
  • Evaluating perceptions of linked brands in the plumbing products sector
  • Evaluating competitor products and prices in the plumbing and heating ancillaries market
  • Assessment of the TMV market
  • Brand evaluation in the house builder market
  • Assessment of the issues that influence the decision making process for commercial valves
  • Brand image survey for a major shower manufacturer


Air Travel - Travel Agencies - Camping - Caravanning - Hotels - Conferencing - Health & Fitness ....

Tourism and Leisure

"They demonstrated a clear understanding of our business needs and in particular their ability to work within the partnership framework of British Airways and Birmingham International Airport"

- British Airways

"The segmentation exercise will be of immense value in targeting potential members and will influence our decisions in choice of advertising media, exhibition activities and direct marketing"

- The Camping & Caravanning Club

Over 15 years' experience in the leisure sector, particularly in the area of customer satisfaction monitoring.

Recent projects include:

  • Online customer satisfaction surveys
  • A 15-year programme of tracking customers' views for a major leisure organisation with over 200,000 members
  • Evaluating why consumers engage in outdoor activities
  • Measuring the contribution that camping / caravanning sites make to the local economy
  • Evaluating customer satisfaction for a major caravan manufacturer
  • Tracking visitor satisfaction for Leeds University’s conference facility
  • Identification of opportunities for new tourist attraction in Ireland
  • Ongoing monitoring of visitor satisfaction at one of Edinburgh's leading Conference and Meetings venues
  • Competitor mystery shopping in the conferences/meetings sector
  • Customer segmentation survey for a major leisure sector brand
  • Evaluating attitudes towards the brand amongst retailers, manufacturers and other influencers




Business Consultancy - Contract Manufacturing - Distribution - Supply Chain Management  ....

Business to Business

"Through diligent research and listening carefully to the client, Gough Mandarin quickly tuned in to the complex contract electronics manufacturing (CEM) service sector".

- AWS Electronics

"Gough Mandarin continually strive to look for new opportunities and as a consequence we regard them as an extension of our own business"

- Automotive Advantage

Recent projects include:

  • Audit of CRM process 
  • Overview of measures taken to improve water efficiency in the UK
  • Business process and organisation review of Sales and Marketing departments for a specialist Supply Chain Management software producer
  • Strategy development for one of the fastest growing contract electronics manufacturers
  • Customer satisfaction measurement for a major IT brand
  • Marketing strategy development and implementation for automotive industry consultancy
  • Marketing communications programme for personal development consultancy
  • Strategy development for business improvement consultancy



Building Societies - Builders Merchants - Decorators Merchants - Co-operative Societies ....


"Gough Mandarin has consistently delivered a quality service; it is delivered with total professionalism and gives us a clear insight into the best way to communicate with our customers"

- Midlands Co-op


"Our first year using Gough Mandarin has already highlighted ways in which we can not only improve product specifications, but more fundamentally how we can develop relations with our retailers"

-Haier Domestic Appliances

Recent projects include:

  • Website usability testing amongst consumers 
  • A survey to monitor customer opinions leading to the successful defence against a hostile takeover bid
  • Trade and consumer mystery shopping, for major builders and decorators merchants
  • Employee research to improve inter branch communication, for one of the Midlands' largest retailers, with over 300 outlets
  • Customer satisfaction monitoring for a multi branch building society
  • Evaluating advertising propositions for travel agency group
  • Evaluating market potential for Credit Unions


Range of Services

However large or small your budget, we select the most appropriate mix of research techniques to help you gain the information you need.

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We don't believe in the "one size fits all" approach.  Every project is different, every client is different, so we provide a range of research services, using a mix of research techniques, to suit customer requirements / time scales / budgets.

Case Studies

Case Studies

We recently completed a number of projects that have helped businesses improve their marketing. Click below to find out more.