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Case Studies

Here are a few examples of the projects we've undertaken for our clients .....

We are in the era of slashed budgets … both  private and public sectors are feeling the pinch; let’s be honest, there's no quick turnaround.  So how do you get the information you need to make the right decisions? 


Regarded as the most comprehensive tool for those involved in specifying bathroom products, The Bluebook has used research to successully stay ahead of the rest.  How?



Launching a new brand in current market conditions is a major challenge.  Yet when there is inherent strength in both the range and the people behind the brand, then it becomes easier.  


Ideal-Standard, one of the UK’s major bathroom brands, puts great focus on product design and innovation, product quality and customer service. It aims to meet the needs of all sectors of the market.


BA is one of the most well known brand in the world - how does it stay that way?  What techniques does it use to keep the brand front-of-mind?



Keeping an eye on the competition is vital for all companies, large and small; and using a third party for such an exercise is crucial in the development of a clear, unbiased  pricing strategy.  How?


Mira Showers is one of the leading brands in the showering products market. It manufactures a very wide choice for both domestic and commercial applications and has an enviable reputation for its range of thermostatic showers.


We recently completed a fascinating project researching the Great Outdoors or more specifically
investigated why consumers undertake or why they don't undertake outdoor activities.


Water…. we in the UK either seem to have too much of it or not enough! They say it always rains in Manchester, whilst those in the South East say it never rains! What’s going on?